Book Block is a reimagined reading app designed to feel like a neighbourhood of readers - warm, familiar, and connected. Centered around the joy of sharing stories, it transforms reading into a more social, sensory experience through features that foster community and conversation.
The identity blends bold warmth with nostalgic charm - playful serif type and community inspired illustrations bring the brand to life. Guided by the values of mindful escape, community, and joyful discovery, Book Block invites readers into a space where every shelf tells a story.







