The Refoundry is a start-up holistic gym designed to support the wellness of mind, body, and soul. It reimagines fitness as a mindful, grounding experience - a place to sweat, reflect, and reconnect, away from the relentless noise of everyday life.
The identity takes cues from soft textures, natural light, and organic forms to create a serene visual world. Through calming gradients, warm neutrals, and grounded typography, the brand captures a sense of quiet transformation and intentional growth.
