A bold brand identity for LMAO, a Manchester-based comedy festival focused on laughter and connection. The aim was to craft a visual language that extends off-stage - expressive, human, and unmistakably fun.
Rooted in the phrase “laughing till you’re in stitches,” the design combines handmade stitch motifs with playful typography. It celebrates the joyful chaos of comedy and the beautifully imperfect way it brings people together.
Rooted in the phrase “laughing till you’re in stitches,” the design combines handmade stitch motifs with playful typography. It celebrates the joyful chaos of comedy and the beautifully imperfect way it brings people together.
